Bangkok, Thailand – Informa Markets Thailand is solidifying its leadership in the trade exhibition industry, with projected revenue for 2025 expected to surpass 1.6 billion baht, marking a 15% growth. The company is set to organize 15 large-scale events covering key industries and global trends, positioning itself as a central hub connecting ASEAN businesses to international markets. These efforts reinforce its crucial role in driving economic growth and creating opportunities for businesses across the region.
Transitioning to a New Era of Trade Exhibitions
Mr. Sanchai Noombunnam, Country General Manager of Informa Markets Thailand, stated that the trade exhibition industry is undergoing significant transformations due to economic factors, digital technologies, and changing visitor behavior. Informa is committed to evolving its exhibitions into “The Gateway to Global Business” by enhancing industry standards beyond just showcasing products. The company aims to create dynamic networking platforms and meeting spaces for businesses of all sizes.
Surpassing Growth Targets Amid Economic Challenges
With strategic expansion and industry development, Informa Markets generated 1.3 billion baht in 2023, 1.4 billion baht in 2024, and is targeting 1.6 billion baht in 2025—a 15% increase. This growth cements its position as the highest-grossing exhibition organizer in ASEAN. More than just a trading platform, Informa’s exhibitions serve as key drivers for Thai and ASEAN industries to thrive on a global scale.
Key Success Factors
- Expanding the Exhibition Portfolio – Post-pandemic, Informa has launched eight new events, including Cosmoprof CBE ASEAN Bangkok, Jewellery & Gem ASEAN Bangkok, Asean Paper Bangkok, Plastics & Rubber Thailand, Vitafoods Asia, Medlab Asia & Asia Health, and Tyrexpo Asia. These exhibitions cater to high-potential industries, each expected to grow by an average of 7-10% per year.
- Enhancing Successful Exhibitions – Events experiencing over 10% annual growth include Food Innovation and Ingredients for Nutraceuticals & Health Products (Fi Asia), Processing and Packaging Technologies for Food & Beverage (ProPak Asia), and the Energy & Environment Industry (ASIA Sustainable Energy Week).
- Building a Global Business Network – By collaborating with government agencies, industry associations, and the private sector, Informa strengthens industry capabilities and business opportunities. Attracting more international exhibitors to Thailand reinforces the country’s role as a prime investment hub.
- Integrating Advanced Technologies – The company is leveraging digital platforms, big data, and AI to optimize exhibition management and analyze visitor behavior. This leads to an enhanced experience for both exhibitors and attendees, including a refined Business Matching system for more accurate and efficient deal-making.
- Embracing ESG for Sustainable Growth – Informa prioritizes sustainability across all event operations, implementing upcycling to reduce waste, promoting public transport to cut carbon emissions, optimizing energy usage, and transitioning to digital solutions to minimize paper consumption. Additionally, the company supports eco-friendly giveaways, CSR initiatives such as local business support, food and material donations, volunteer activities, reforestation, and community development in collaboration with various organizations.
Strengthening the Team for Future Growth
To support its expansion, Informa Markets Thailand has grown its workforce to over 130 professionals and continuously enhances expertise through its global network. The company is setting new industry benchmarks with specialized training programs and global knowledge exchanges, ensuring its exhibitions provide maximum value to exhibitors and attendees alike.
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